Board Appoints Ross Daniels as Chief Marketing Officer in Move to Scale Growth
With more than 25 years of experience in software marketing, Daniels brings product marketing, demand generation, and strategic marketing expertise to Board.
Board, the Enterprise Planning Platform, today announced the appointment of Ross Daniels as its new Chief Marketing Officer (CMO). With a proven track record of successfully merging traditional and modern marketing strategies, Daniels is set to play a pivotal role in shaping Board’s global marketing efforts to accelerate growth in key regions.
"Ross’s marketing experience across a wide span of technology companies and his history of success in delivering exceptional results make him a crucial addition to our team," said Jeff Casale, CEO of Board. "His full-stack marketing expertise and leadership will help us enhance our market standing and clearly position Board for our next phase of growth."
Daniels will ensure that Board's message to the market is clear and differentiated, while also driving essential demand generation, corporate communications, product, digital, and field and partner marketing initiatives. His appointment is the latest in the leadership transformation at Board, following recent executive additions in Sales, Product, Alliances, Customer Success, and Operations.
“It’s an exciting time to join Board—as the company is poised for dramatic growth, along with a focus on the North America market,” said Daniels. “I’m thrilled to work with this team and look forward to leveraging my experience to help articulate and amplify the value of our solutions and how they positively impact our customers every day.”
Daniels began his technology marketing career at Cisco, helping to build its contact center business from $30 million to $300 million, and ultimately leading marketing for Cisco's $5B collaboration software business. He subsequently served as the CMO of Calabrio, which saw growth of more than 40% annually and was acquired by Thoma Bravo in 2021. Most recently, he was the CMO of Acqueon, which was acquired by Nasdaq-listed Five9.
For more on Board's leadership team, visit: https://www.board.com/en/about-us.
About Board
The Board Enterprise Planning Platform powers financial and operational planning for more than 2,000 organizations worldwide. Industry leaders trust Board to turn complex data into better decisions with AI, analytics, and tailor-made solutions for enterprise-grade challenges. Global brands including H&M, BASF, Burberry, Toyota, Coca-Cola, KPMG, and HSBC use Board to enhance workflows and strengthen their competitive edge. Founded in 1994, and now with 25 offices worldwide, Board is recognized by leading analysts including BARC, Gartner, and IDC.
Press Contact
Ross Daniels
rdaniels@board.com